about mdm

The superfluous becomes vital

After various trips to India, in 1996 Carlo Crocco decided to create a series of projects to help children in difficulty. He bought a large area of agricultural land in the south of India and built three houses intended to take in twenty children each.

The Main dans la Main Foundation was officially created in October 1998 with an endowment offered by MDM Fabrication SA, a Swiss company manufacturing the luxury watch Hublot, which is owned by Carlo Crocco. The philosophy is to use part of the profits of luxury products, which are superfluous by definition, to meet vital needs.
Subsequently, friends, customers, suppliers and employees of MDM participated enthusiastically in the Foundation.
Thus, additional projects were developed in partnership with a local organization: TDH Core Trust based in Tiruvannamalai, Tamil Nadu, southern India.

The Hublot Prize becomes the MDM Prize.

Since 1998, each year the MDM Foundation awards the Hublot Prize (CHF 50,000) to a person who has distinguished him/herself in an exceptional way in the aid of needy children.

In May 2008, The Hublot Watches Corporation was sold to the Louis Vuitton Moët Chandon (LVMH) group, which acknowledged Hublot’s moral commitment to support the MDM Foundation.

The Main dans la Main Foundation is represented by a committee composed of:

Carlo Crocco, founder of Hublot. (President MDM)

Alessandro Boccardo, Trustee Expert Accountant. (Secretary MDM)

Mimi Lepori Bonetti, Former Swiss Councillor.

Giuseppe Ambrosetti, Joint Manager UBS.

Simone Binda, CEO Gruppo Binda, Milano